February 12, 2025

The global trade landscape is shifting once again as new tariff policies are introduced under the current Trump administration. These changes present significant challenges for shippers, manufacturers, and importers who must quickly adapt their supply chain strategies. However, with the right approach, businesses can mitigate risks and maintain operational efficiency.
UNDERSTANDING THE IMPACT OF TARIFF CHANGES
Tariffs have long been a tool of trade negotiations, but their frequent adjustments require companies to remain agile. Tariff updates appear to be a priority under the new 2025 Trump administration.
Key tariff measures under consideration include:
- China Tariffs: Increased tariffs on Chinese imports were implemented on February 4, 2025, prompting retaliatory tariffs from China.
- Universal Tariffs: The administration is considering a blanket tariff on all imports, which could significantly impact global trade.
- Canada/Mexico Tariffs: A proposed 25% tariff on goods from Canada and Mexico is under review, potentially disrupting North American trade flows.
- Reciprocal Tariffs: This policy, which may take effect as early as next week, would impose U.S. tariff rates equal to those placed on American exports by other countries. For example, if a country applies a 10% tariff on U.S. goods, the U.S. would reciprocate with a 10% tariff on imports from that nation. This could lead to higher import costs, supply chain disruptions, and trade retaliation.
One of the biggest challenges is timing. Usually, tariffs take months to implement through administrative processes. However, if the administration uses the International Emergency Economic Powers Act (IEEPA), the process could be accelerated, creating uncertainty for shippers.
STRATEGIES TO STAY COMPETITIVE IN A CHANGING LANDSCAPE
Despite the challenges, shippers can take steps to protect their supply chains and reduce tariff exposure. Here’s a few things to think about as you are considering your business’s strategy:
- Diversifying Supplier Networks
- Companies who are heavily reliant on imports from tariff-impacted countries should explore alternative suppliers. For example, a “China plus one” strategy—sourcing from multiple countries—can help reduce dependency on a single region and mitigate risks.
- By shifting production and sourcing closer to end markets, companies can reduce reliance on high-tariff regions, lower transportation costs, and improve supply chain responsiveness.
- Optimizing Freight and Transportation Strategies
- Front-loading shipments can help businesses avoid future tariffs by bringing in goods before new policies take effect. This requires careful planning, as ocean freight—the preferred mode for front-loading—has longer lead times.
- Shifting transportation methods, such as using multimodal solutions, can help offset rising costs and increase flexibility.
- Strengthening Customs Compliance and Documentation
- With policies shifting around, proper classification and documentation will be critical to ensuring compliance and avoiding costly penalties.
- The U.S.-Mexico-Canada Agreement (USMCA) was designed to keep certain products tariff-free, but proposed changes could challenge this structure. If new tariffs are implemented, there could be legal disputes, retaliatory measures, or even negotiations to revise existing trade agreements.
- Shippers should work closely with customs brokers to understand the potential impact of tariffs on their freight and identify opportunities for exemptions or cost-saving measures.
- Evaluating Duty Drawback & Pricing Strategies
- Businesses can explore duty drawback programs that allow them to reclaim duties on re-exported goods.
- Renegotiating contracts with built-in tariff contingencies and exploring pass-through pricing models to offset increased costs can help shippers mitigate the impacts of tariffs.
PARTNERING WITH OPENROAD TO NAVIGATE TARIFF CHALLENGES
At OpenRoad, we know that tariff policy changes can significantly impact your business operations. That’s why we provide tailored logistics solutions to help you minimize disruption and remain competitive.
How OpenRoad Can Support Your Business:
- Customs Brokerage Expertise: Our team helps you stay ahead of changing regulations and ensures compliance with the latest tariff policies.
- Optimized Freight Solutions: We offer strategic shipping options, including multimodal transportation, to help mitigate cost increases.
- Supply Chain Consulting: We work closely with businesses to identify alternative sourcing opportunities and navigate trade negotiations effectively.

FINAL THOUGHTS
The shifting trade environment presents both challenges and opportunities for shippers. While tariffs can increase costs, they also encourage businesses to rethink and optimize their supply chain strategies. Shippers who proactively adapt to these changes are the ones who emerge stronger, with more resilient and competitive businesses. By staying informed, leveraging trade agreements, and working with experienced logistics partners like OpenRoad, companies can successfully navigate these changes and position themselves for long-term success.
Need guidance on adapting your supply chain strategy? Contact OpenRoad today to learn how we can help you manage evolving tariff policies with confidence.
About OpenRoad
Since 2004, OpenRoad has been empowering companies to achieve more through innovative supply chain solutions and a relentless commitment to top level service. With a full suite of logistics services and the industry’s most advanced technological tools, we partner with companies to strengthen their supply chains, enabling them to operate more efficiently, manage their transportation spend, and ultimately serve their customers better.
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